The rise in fraud sophistication requires merchants to implement new measures that help minimize fraud losses. Merchants often try to cast a broad net in this effort, declining any transaction they deem suspicious of fraud. However, this tactic often results in an increase in false declines, which harms the merchants bottom line by impacting customer experience and loyalty.
Ekata provides numerous ways to validate the identity behind transactions in order to combat fraud. In this eBook, we outline the various players in online transactions; examine the ways false declines can be costly; and, most importantly, detail how your business can reduce them.
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