E-Tailers: Act Now on Holiday Planning or Put Profits at Risk
This year's holiday shopping season presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.
For Online Retailers, Leveraging Brand Affinity Can Be Simpler Than It Seems
A shopper's preference for a particular brand is one of the most potent drivers of purchasing decisions. Leveraging brand affinity to influence shopper behavior is paramount for e-commerce success.
A new report reveals cyber insurance costs are increasing while coverages are shrinking, highlighting a growing gap in cybersecurity financial safety nets.
Bridging the SMB-Enterprise Retail Gap With Gen AI
SMBs in the e-commerce space have struggled to compete with retail giants. Now, generative AI is emerging as a cost-effective solution to level the playing field.
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