E-Commerce Minute

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E-Commerce Minute: Tuesday -- August 13, 2019

The E-Commerce Times -- E-Business Means Business
https://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
The Apple Card Difference: Security
The Future of Entertainment Services Authentication
3 Critical Steps to Startup Success
5 Steps to Optimizing Your Quiz for Marketing Success
How to Exert Privacy Control Over Your Home Speakers
Leveling Up From Product Seller to Brand Builder

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Today's Story Highlights

The Apple Card Difference: Security
Apple sent emails to a small number of customers last week, inviting
them to apply for the company's new Apple Card, and a privileged few
have become the first to enroll in the program. The rollout is limited
to qualifying applicants in the U.S. The Apple Card, which is a virtual
Mastercard issued by Goldman Sachs Bank USA's Salt Lake City branch,
will roll out generally later this summer.
http://www.ecommercetimes.com/story/86181.html

The Future of Entertainment Services Authentication
New personal identification and authentication technologies have the
potential to transform the way entertainment services are delivered,
accessed and experienced. These technologies offer a high level of
security, often incorporating biometrics such as voice, fingerprint,
iris or retinal features, and facial characteristics. Each type of
authentication bears its own advantages and disadvantages.
http://www.ecommercetimes.com/story/86179.html

3 Critical Steps to Startup Success
Startups in the U.S. fail at a rate of 90 percent largely due to cash
flow problems and the lack of a market need for a product or service. In
fact, not even half of startups make it to their fourth year. It's also
noteworthy that 65 percent of startup owners admitted to not being fully
confident about having enough money to even start their business.
http://www.ecommercetimes.com/story/86177.html

5 Steps to Optimizing Your Quiz for Marketing Success
The modern world is becoming more difficult every year for e-commerce
marketers. Audiences are harder than ever to reach as mistrust of
traditional marketing tactics continues to increase. Banner ads are
dying with the rise of ad blockers -- and proven lead generation methods
like pop-ups and interstitials are becoming less and less effective. A
new tactic is needed -- and that tactic is quizzes.
http://www.ecommercetimes.com/story/86173.html

How to Exert Privacy Control Over Your Home Speakers
Amazon, Google and Apple have suspended contractor review of consumer
recordings following disclosures that the devices are nearly always
listening and have captured personal, business and other delicate human
interactions. Consumers using smart speakers and digital assistant apps
from Amazon and Google can apply some control over their system
settings.
http://www.ecommercetimes.com/story/86169.html

Leveling Up From Product Seller to Brand Builder
Video traffic is expected to make up 82 percent of all Internet traffic
by 2022. This spike coincides with the increased production and
distribution of videos throughout every industry. However, the value of
video marketing for brands is as old as video itself. The difference now
is that there are more opportunities to publish them and reach consumers
via social media.
http://www.ecommercetimes.com/story/86167.html

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